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collage of some mup magazine pages blured

Make Up Power Magazine

Logo design  

Art Direction

Editorial Design

The Challenge

This client came to me with just an idea: to create the first online magazine focused on makeup. The magazine’s structure would include articles of interest about makeup, a dermatologist’s column with skincare advice, a section on makeup in the music world, and, most importantly, photo sessions featuring up-and-coming makeup artists. The magazine aimed to give these artists visibility in the industry through its reach and exposure.

The Solution

This was a huge challenge for me because it involved many aspects of the product, but as a problem-solver, I rolled up my sleeves and got to work. After developing the plan, I started with the brand design, then moved on to planning the art direction of the photoshoots, managing digital retouching, and simultaneously structuring the magazine and designing the editorial layout. With teamwork and a lot of passion, we created the first online makeup magazine: Make up Power.

Brand guidelines and sketches

• Modern • Sharp • Technological • Impactful • Robust.

mup sketches
mup pencil sketches

The final brand

black make up power logo
make up power white logo
abstract geometric forms
geometric forms making a guard

Some screenshots

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