After 20 years of experience working with numerous brands, agencies, products, and companies across various fields—branding, external and internal communications, outdoor advertising, websites, app interfaces, digital retouching, and editorial design—I can confidently say that I see the matrix of a business when planning its visual presence, both digital and analog.
Background
After 20 years of experience working with numerous brands, agencies, products, and companies across various fields—branding, external and internal communications, outdoor advertising, websites, app user interfaces, digital retouching, and editorial design—I can confidently say that I see the matrix of a business when planning its visual presence, both digital and analog.
Creative process
I’m a big fan of teamwork. At the beginning of every project, I take the time to get to know the client and deeply understand their business needs and goals. Once all the information is gathered, I move on to the brainstorming and design phase, where we collaborate to shape ideas and refine them together until we reach the final product.
During the pandemic, I specialized in UX, helping improve the usability of websites and applications. I have worked with clients from different industries, all with the goal of optimizing the user experience.
The concept of "Holistic Designer" arises from the sum of many years of experience in various design and communication-related disciplines. This journey has allowed me to understand the different dimensions of a business and its needs, enabling me to provide comprehensive solutions that cover all aspects.
Let’s make
something special
Hello! This form is for you to send me your questions, needs, or just to send me good vibes. Have a beautiful day!
Hello!
From my studio placed in the heart of Genoa, Italy I came up with the concept of "Holistic Designer". It arises from the sum of many years of experience in various design and communication-related disciplines.
This journey has allowed me to understand the different dimensions of a business and its needs, enabling me to provide comprehensive solutions that cover all aspects.