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Latin Queens

Logo design  

The Challenge

This client was a group of female skaters who wanted to create an inclusive community to organise events, parties and competitions in the skatepark. They needed a logo to use in their social networks and to print stickers to stick into their helmets or whenever they wanted. They called themselves as Latin Queens.

The Solution

I used the color of feminism as the primary hue, aligning with their vision of creating an inclusive roller-skating community led by women. Drawing inspiration from street art, graffiti, and hip-hop, I reflected the energy of skating in public spaces and skateparks. Additionally, I designed three logo variations to ensure they could maintain a dynamic presence across different platforms and applications.

Brand guidelines and sketches

• Modern • Street art • Inclusion • Feminist • Impact.

latin queens logo sketch
latin queens logo sketch

The final brand

latin queens stickers

Stickers

I designed the stickers in a specific size to fit helmets perfectly, ensuring that they adhere smoothly without creating bubbles or imperfections, even on curved surfaces as helmets.

Latin queens sticker
Latin queens sticker
Latin queens sticker
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