Latin Queens
Logo design
The Challenge
This client was a group of female skaters who wanted to create an inclusive community to organise events, parties and competitions in the skatepark. They needed a logo to use in their social networks and to print stickers to stick into their helmets or whenever they wanted. They called themselves as Latin Queens.
The Solution
I used the color of feminism as the primary hue, aligning with their vision of creating an inclusive roller-skating community led by women. Drawing inspiration from street art, graffiti, and hip-hop, I reflected the energy of skating in public spaces and skateparks. Additionally, I designed three logo variations to ensure they could maintain a dynamic presence across different platforms and applications.
Brand guidelines and sketches
• Modern • Street art • Inclusion • Feminist • Impact.
The final brand
